








In 1909, Win Brown came to the small Southwestern community of
Shenandoah, where he worked for two years at the Andrews Dry Goods Company as a window
trimmer and show card artist. One day he was reading the Dry Goods Economist magazine
about a man from back east that had opened a shoe store in a 4-foot wide abandoned
stairway, and was doing quite well.
In the summer of 1911, a 9 foot wide front space became available for
rent next to Shenandoahs Security State Bank, and Mr. Brown started his first shoe
store with $1700 in operating capital. Mr. Brown decided that if a fellow could start a
business in a 4-foot wide stairway and do well, then he could open a store in a 9-foot
wide front and achieve success. He ordered 1,100 empty boxes, and had his label put on
them to give his customers the appearance of a greater stock of shoes. He had an agreement
with a manufacturer, that he would wire his re-orders for the week on Saturday nights, and
he would receive his order by Tuesday morning, so that he could replenish his scantily
stocked shoe store!
Mr. Brown worked diligently at the shoe store during the day and at
night he would pack up a stock of shoes and call door to door to the country folks around
the area.
Mr. Browns hard work paid off, and by the first of February in
1913, Mr. Browns net worth was now $6000. When his three-year lease expired next to
Security State Bank, he moved his store to 611 West Sheridan Avenue, where the Shenandoah
store is still located today.
Mr. Browns shoe business grew by sharing his own hard work and
capital. He believed that any person should have an opportunity to own and operate their
own business! When he recognized that someone deserved an opportunity, he would make them
a partner, and loan the necessary money to get started in the retail shoe business.
Mr. Browns business philosophies were a great success, and at the
time of his death in 1958, the chain of Browns Shoe Fit Company stores had grown to
37 stores in 4 states, with much of the company owned by the people he believed in!
Today, Browns Shoe Fit Company is owned by Browns
management and has over 80 stores in 11 midwestern states. These are modern stores that
feature the very finest in quality, comfortable footwear.
Todays management operates the company with the same philosophies
and principals that Mr. Brown initiated decades ago.
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