Halloween Happenings at Brown’s Shoe Fit Co.

A Holiday Blog |

10.29.2026

Spooky Savings, Treats for Your Feet & Main Street Fun: Halloween Happenings at Brown’s Shoe Fit Co.

Your Local Store Has Been Celebrating All October Long

October is one of our favorite months of the year. The leaves are turning, the air is crisp, and our stores have been busy right alongside the communities we call home. From pumpkin painting and basket giveaways to sidewalk trick-or-treating and a few frightfully good deals, Brown’s Shoe Fit Co. locations across the Midwest have been finding plenty of ways to join in the Halloween fun.

Whether you’re looking for a deal, a new pair for fall, or just a friendly face handing out candy on Main Street, here’s a look at what’s been happening, and what’s still to come before the month wraps up.



Spooky Savings Through Saturday, October 31st

Several of our stores are running Halloween sales now through Saturday, October 31st. If you’ve been waiting for the right moment to replace a worn-out pair or pick up something new for the season, this is your sign to stop in.

Because every Brown’s Shoe Fit Co. location is locally owned and operated, offers vary from store to store. Your best bet is to stop by or give your local store a call to see what’s on sale near you. And don’t wait too long. These deals disappear when the clock strikes midnight on Halloween!

Some stores worth stopping into for some spooky savings include: Storm Lake, Lincoln, Colorado Springs, and Cedar Falls



Treats for Your Feet

Forget the candy corn. This Halloween, we’re serving up a different kind of treat: a lineup of comfortable, fit-focused favorites with names that are just a little bit spooky. Ghosts, monsters, phantoms, and one very famous creation are all lurking on our shelves, and every one of them is a treat for your feet.

The Ghost Family From Brooks

Nothing says Halloween quite like a ghost, and Brooks has a whole family of them.

Brooks Ghost 18 Men’s | Brooks Ghost 18 Women’s
The newest Ghost carries on the smooth, comfortable ride that has made this line a go-to daily trainer for runners and walkers for years. It’s a dependable everyday shoe that’s easy to love.

Brooks Ghost 17 Men’s
The previous version of the Ghost is still a favorite and is still available online at brownsshoefitco.com. It’s a great option for anyone who wants the trusted Ghost feel at a friendly price while sizes last.

Brooks Ghost Max 3 Men’s | Brooks Ghost Max 3 Women’s
Looking for a little more cushion? The Ghost Max 3 brings a plusher feel to the Ghost family, making it a comfortable pick for long walks, busy days on your feet, and plenty of trick-or-treating.

Brooks Beast GTS 24

Brooks Beast GTS 24 Men’s
Every Halloween needs a beast. The Beast GTS 24 is a supportive men’s shoe from Brooks, built for those who want extra stability and cushioning with every step. Don’t let the name scare you. Our team can help you decide if it’s the right fit for your feet.

On Cloudmonster

On Cloudmonster Men’s | On Cloudmonster Women’s
A monster in name only, the Cloudmonster from On is known for its bold, cushioned ride. It’s a great pick for anyone who wants a little extra comfort under their feet, whether you’re logging miles or walking the neighborhood with your little ghouls and goblins.

Topo Athletic Phantom 4

Topo Athletic Phantom 4 Men’s | Topo Athletic Phantom 4 Women’s | Topo Athletic Phantom 4 Waterproof Women’s
The Phantom 4 is Topo’s cushioned, neutral everyday trainer, featuring the roomy, foot-shaped toe box Topo is known for. It’s a great choice for anyone who wants their toes to have a little more space to spread out. And for wet fall days, a waterproof version is available for women.

Aetrex Frankie Boot

Aetrex Frankie Boot Women’s
It’s alive! The Frankie Boot from Aetrex is a women’s fall boot with a name worthy of the monster lab, but there’s nothing scary about the comfort. Aetrex is known for building arch support into its footwear, making the Frankie an easy choice for cool-weather outfits.

Not sure which treat is right for you? Every Brown’s Shoe Fit Co. store has knowledgeable staff ready to help you find the right shoe for your feet, your activities, and your fall plans. Inventory varies by location, so give your local store a call or check online to see what’s available near you.



Look for Us on Main Street

In many of the towns we serve, Halloween means kids in costumes making their way down Main Street or around the town square, collecting treats from local businesses. We wouldn’t miss it. Our stores are proud to be part of these community traditions, and you’ll find our teams out handing out goodies alongside our neighbors.

We know for certain you’ll find us at children’s trick-or-treating events in:

  • Emporia
  • Marshalltown
  • Mt. Pleasant
  • Nebraska City
  • Shenandoah

And that’s just the start. Many of our other stores take part in their own community’s trick-or-treating, too, so keep an eye out for us wherever you are. Check with your local chamber of commerce or downtown association for dates and times in your area, then come say hello. We’ll have the candy ready!


More October Fun

Some of our stores got an early start on the festivities this month. While some of these events may be behind us, they’re a great example of how our teams show up for their communities, and we couldn’t let them go without a mention.

Salina: A Month Full of Local Events

Our Salina store kept busy all October long, taking part in several local events throughout the month. Thank you to the Salina community for having us. It’s always a treat to be part of the fun.



Cape Girardeau: Pumpkin Painting Contest

Cape Girardeau got creative with a staff pumpkin painting contest that brought out some seriously impressive artwork. Thank you to everyone who picked up a paintbrush and joined in! If you’re a Cape local, make sure to cast your vote for best pumpkin over on Facebook!



McCook: Halloween Basket Giveaway

In McCook, our team packed up TWO spooky-cute Halloween buckets, and they’re going home with two lucky kiddos! Winners will be announced Saturday, October 31st at 10:00 am. If you’re in McCook, make sure to stop in and get your kiddo entered, then follow along on Facebook for that announcement!



Halloween Happenings at a Glance

Store What’s Happening
Storm Lake Halloween sale through Saturday, October 31st
Lincoln Halloween sale through Saturday, October 31st
Colorado Springs Halloween sale through Saturday, October 31st
Cedar Falls Halloween sale through Saturday, October 31st
Emporia Children’s community trick-or-treating
Marshalltown Children’s community trick-or-treating
Mt. Pleasant Children’s community trick-or-treating
Nebraska City Children’s community trick-or-treating
Shenandoah Children’s community trick-or-treating
Salina Several local events throughout October
Cape Girardeau Pumpkin painting contest
McCook Halloween basket giveaway

These 12 stores are only a handful of those that celebrate this spooktacular holiday. Stop in and see how your local store celebrates on Saturday!


Stop By Your Local Store This Halloween



At Brown’s Shoe Fit Co., being part of the community isn’t just something we do in October. It’s who we’ve been since 1911. With 73 locally owned and operated locations, each of our stores is run by people who live, work, and trick-or-treat right alongside you.

So whether you’re stopping in to catch a sale before Saturday, trying on a new pair for fall, or just waving hello from the sidewalk on Main Street, we hope to see you this Halloween. To learn more about us, visit brownsshoefitco.com or find a store near you!

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